The release of the book was scheduled for May 28, 2020.
It is important to note that we look at fashion not just as a study of dress, adornment and clothing, but as a broader phenomenon of social change. We suggested that the separation between brandscapes, where the spatial production is closely linked to the brand, and fashion spaces, which can be considered as autonomous and sustainable, lies in the fact that brands might lose control over results (McQuillan, Hansen, 2020). In the forthcoming book, we examine how retail architecture is evolving from being brandscapes to becoming fashion spaces. We already understand that some typologies are not going to survive the retail crisis, which we have entered with the international lockdowns.”Īt the end of 2019, the research group ArchCommLAb, that I’m chairing, delivered a book manuscript on retail architecture Fashion Spaces/ a Theoretical View to Dutch publisher Frame. “Episode 5 of Trentini Talk Show will look into the future of retail architecture, the domain that will be the most affected by COVID19.
SCIENCE COMMUNICATION: Talk Show on Design and Architecture
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